Original content provided by BDO United Kingdom
The number of global media mergers & acquisition deals leapt up by 37% compared to H1 last year, according to our latest analysis of deal activity in the media sector; MEDIAtalk. This increase in deals reflected feelings of heightened optimism, despite the year beginning with continued lockdowns for many. ‘Digital-first’ was a mantra heard across advertising, marketing, and publishing where the shift towards online channels has been directly felt. 2020’s rather sharp decline in advertising spend looks set to rebound in 2021/2022, and a glut of M&A in the advertising market shows that agencies are gearing up for a brave new digital world.
The wave of potential media transactions over the next six months could see 2021 in record-breaking territory. Download the report for more market trends and predictions.
In this edition we hear from the Netherlands as our spotlight country and find out the results from our survey of the media sector.
See how confident businesses are feeling, their plans for growth, and the challenges ahead in the next 12 months. The report provides a useful benchmark if you are looking to find out how your peers are coping and what their next moves could be.
