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  • Digital & Social Media Marketing

Digital & Social Media Marketing

Businesses and organizations have no doubt about the importance of Digital Marketing anymore - it is already equally used along with traditional media channels.

The modest and constantly developing advertising tools make it impossible to slow down, we have to be in step with its new or old and already well experienced communication channels.

Training Objectives

  • Getting to know the possibilities of Digital Advertising
  • Developing skills for planning and implementing Digital & Social Media Campaigns
  • Getting to know the analytics of Digital Advertising

Target audience

  • People employed in a Marketing field
  • Middle managers

Training Content

Digital Media

  • Overview of Digital Media Market in Georgia
  • Understanding of the main  key performance indicators (KPIs) in Digital media
  • Google Adwords 101 - possibilities of Google Advertising
  • Identifying target audience, remarketing, introduction of buying types in Digital Media (CPM, CPC, CPA, CTR, Reach , Frequency, etc.) and their meaning.

Social Media

  • Global trends / The most popular channels and Georgia
  • Developing SM Strategy
  • Content Marketing (Identifying verbal & visual forms of communication, content types and its usage aligned with specific product's business objectives)
  • Costumer Relations
  • Crisis Management
  • Analytics of Facebook
  • Facebook & Instagram Advertising - Advertisement types by its objectives and opportunities (Awareness, Consideration, Conversions ); Target audience building by demography, interests, behavior and etc; Campaign optimization considering buying types (Reach & Frequency Buying, CPE, CPV, etc); Technical insights of Ads Manager, Business Manager & Power Editor.

After the training students will be able to:

  • Develop and implement Digital & Social Media strategy
  • Optimize Facebook & Instagram Advertising
  • Analyze Digital & Social Media campaign results


Course duration: 20 hours

Price: 600 GEL (including VAT)